Commentary, 3/4 2007

StatoilHydro Shapes Up

StatoilHydro has come a long way in the process of becoming a single entity. Probably the most obvious indicator is the first word of the first sentence above – the “new” name for the “new” Norwegian oil and gas company. Following the lead of super major mergers such as ExxonMobil and ChevronTexaco, StatoilHydro has chosen to use CamelCase or BumpyCase – a medial capital – to create a name that melds its two parts, anticipating a sense of continuity. The implication is that nothing will be lost as the entities merge.