No Free Lunch (Issue SOGM)

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home > print edition > 2002 > 3/4-2002

No Free Lunch

The days of free online content are over. If you are thinking: ‘I will never pay for anything on the Internet,’ think again. Nobody can afford to bring you premium content for free. So here’s a rundown of the math involved, the basic cost vs. revenue-calculations all content providers must deal with, and – importantly – the psychology of the (soon to be) paying public.

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